In recent years, the popularity of transparent screens in the commercial display field has never diminished, especially in shopping mall windows, chain stores and technology exhibition halls. More and more complex customers include transparent screens in their budgets when carrying out decoration. I have met a considerable number of bosses who are upgrading their brand image. In fact, they are most concerned about only two things: one is how to calculate the price, and the other is whether after the installation is completed, it will have the transparent and cool effect as in the promotional video.
How much does a square meter of transparent screen cost?
The quotation of transparent screens is not as transparent as ordinary LED screens. The reason is that there are too many factors that affect the price. The price range of common transparent LED screens on the market is between 3,000 and 15,000 per square meter, or even higher. This span sounds daunting, but when you take it apart, it becomes clear: pixel pitch, lamp bead brand, transparency, control system, and installation difficulty, each of which increases the price difference.
For example, both are nominally P3.9 transparent screens, and the price difference between using domestic lamp beads and using imported lamp beads may exceed 30%. Another example is the transparency of products that can reach more than 75%. The process cost is significantly higher, but the display effect and visual experience are indeed closer to the texture of "glass". For customers, don’t just focus on the unit price, but also find out what is included in the quotation, whether it includes control systems, steel structures, installation and commissioning. These additional subsequent items are often the main cause of budget overruns.
Another thing that needs to be reminded is that there is a particular way to calculate the square number of a transparent screen. Many manufacturers calculate based on the actual display area of the screen. However, the space occupied by the frame, keel and power box will be calculated separately. Before signing a contract, it is best to ask the manufacturer to provide a detailed drawing and list so that every expense is actually reflected on the paper.
What is the effect of transparent LED screens in shopping mall windows?
The most important and obvious value of shopping mall windows using transparent screens is that they do not block people's sight. Once the traditional LED screen is installed, the normal display window turns into a glowing wall, and people passing by cannot see the merchandise displayed in the store. The transparent screen is completely different. When it is in the lit state, it is an advertising screen, but when it is in the closed state, it is just an ordinary piece of glass. The display layout and lighting in the store can still be displayed intact to the passers-by. Such a dual-functional feature that "can be used to display goods and items and play promotional advertisements" is really the place where it can most impress and attract merchants.
Taking into account the actual presentation effect, the display brightness of the transparent screen in an indoor environment can fully meet the needs of use, and its color saturation is also relatively good. Especially when playing dynamic videos, the visual experience of the picture seeming to be suspended on the glass is really attractive and can easily catch people's attention. However, it must be said truthfully that the contrast it has is not as good as that of traditional LED screens. When exposed to direct strong light, the screen will appear a bit white. Therefore, the selected installation location is particularly critical. It should be avoided as much as possible to avoid the window facing the westward sunlight.
In terms of installation and maintenance, transparent screens are thinner and lighter than traditional screens. The requirements for the weight of the building structure are much lower. The glass curtain walls in many old shopping malls can be directly installed. Its daily maintenance is also convenient. The lamp beads and power supply are both modular. If any one is damaged, it can be replaced without disassembling the entire screen. However, it should be noted that the heat dissipation design of the transparent screen is extremely critical. If it is installed in a sealed window, ventilation holes must be reserved, otherwise the aging of the lamp beads will be accelerated under high temperatures in summer.
Ultimately, whether a transparent screen is suitable for your project still depends on the specific scenario. If you are carrying out short-term activities, leasing is more cost-effective than buying; if you are carrying out long-term brand display, and the flow of people at the window is large enough, then the visual conversion rate it brings is often more valuable than traditional advertising space.
