Nowadays, when we walk in a shopping mall or step into a brand store, we inadvertently raise our heads and see a screen suspended in the air. The picture it displays is obviously clear and transparent. This is the transparent screen technology that is attracting much attention at the moment. When many people see it for the first time, they intuitively feel that it is just a gimmick.
However, in fact, transparent screen technology has irreplaceable obvious advantages in the field of commercial display. It is different from traditional LEDs. Traditional LEDs are relatively thick and easy to block the line of sight. The transparent screen is like a piece of glass, which can clearly present the content without blocking the background. The unique effect of such a combination of virtual and real can enhance the brand image to a great extent.
How much does it cost to install a transparent screen per square meter?
The pain point that everyone is most concerned about has always been the price. Compared with ordinary display screens, the cost of transparent screens is much higher. It is mainly expensive in terms of pixel spacing and special luminescent materials. The current common P3.9 to P7.8 specifications on the market range from a few thousand yuan to tens of thousands of yuan per square meter. If you choose a higher-definition small-pitch product, the cost will further increase.
In addition to the hardware itself, the installation costs cannot be ignored. Since the transparent screen is associated with the structural reinforcement of the glass curtain wall or special brackets, its construction is quite difficult, so it requires a professional team to carry out debugging and fixing work.
The demands arising from different scenarios will have an impact on the final quotation. In a simple window display situation, a single-sided transparent screen may be able to meet the demand. If it is faced with a large floor-to-ceiling window or revolving door scene, a double-sided transparent screen is likely to be used, and the cost will double. Therefore, when making budget planning, you must not only calculate the cost of the screen itself, but also set aside the costs for steel structure modification and power capacity expansion.
When looking for a quotation from the manufacturer, be sure to ask whether there is any transportation content, installation content, or after-sales debugging content in the quotation, so as to prevent hidden consumption in the later period.
What is the effect of transparent screen display?
The key to deciding to buy is the visual effect. The light transmittance of a transparent screen is generally between 40% and 80%, which means that you can see the objects behind it through the screen, and the screen can present a bright picture. During the day, if the light behind is too strong, the picture may appear dim. In this case, you need to choose a high-brightness model. However, indoors or at night, the effect is extremely stunning. The picture seems to be floating in the air, with a sense of technology and the future.
In the context of retail stores, transparent screens have a unique role. They can be used to clearly show the details of products, and they can properly preserve the overall transparency of the store without making the space feel depressing.
Museums will use transparent screens, and transparent screens are also used in exhibition halls. Using transparent screens to superimpose information, the audience can also see related explanation videos while appreciating the actual objects, which greatly enhances interactivity. However, it should be noted that transparent screens are not suitable for playing content with a large area of pure black background, otherwise it will affect the light transmission effect. The best way is to use a dark background with highlighted text or graphics, so that the contrast is higher and the visual impact is stronger.
Transparent screens are not a panacea for solving all problems, but they can indeed resolve the thorny problem of blocking the line of sight that traditional screens have. As long as you clearly define your usage scenarios, accurately select the specifications and installation methods, it can be transformed into a significant highlight in your store or exhibition. Don't just focus on the parameters, but look more at actual cases, so that you can find the one that best suits you.
