In recent years, light-transmitting screens have become more and more common in various shopping malls, exhibitions, and even at the front desk of bars. When many people see it with their own eyes for the first time, the first reaction is often "It's so sci-fi." However, when you calm down, you will think about it: Is this thing just a superficial gimmick, or does it really have practical value?
As a practitioner who has worked hard in the retail industry for many years, next, I will describe the true appearance of transparent screens from the perspective of practical applications.
Is the display effect of a transparent screen good?
The most frequently asked question by many people is: Is the transparent screen transparent? Is it completely invisible like a movie? In fact, the transparency of transparent screens is an important point that everyone pays close attention to.
Frankly speaking, the transparent screens currently on the market are either OLED or liquid crystal plus backlight. There is absolutely no way to achieve 100% transparency. Its transparency can generally be in the range of 50% to 80%. This also means that it is like a piece of colored glass. You look through it to see objects behind it. The picture will be cast a light gray or blue. But here's the advantage. when the screen lights up. The dynamic image will be suspended in the air. There are people and objects behind that can be vaguely seen. This sense of dislocation is extremely attractive.
Our company, for example, installed a transparent screen in the window of a clothing store. During the day, new videos are played on the transparent screen. At this time, passers-by can clearly see the clothes displayed in the store through the screen, and they will also be deeply attracted by the dynamic images on the screen and stop. It must be said that the effect presented in this way is indeed much better than traditional posters. The reason is that the human eye is naturally more sensitive to moving things.
However, it should be noted that if the ambient light is extremely strong, such as direct sunlight, the content displayed on the screen will become quite light, almost to the point of being difficult to see clearly. Therefore, the installation location and the ambient light source are extremely critical factors. It is not just a matter of hanging the transparent screen anywhere.
Is it expensive to install and maintain transparent screens?
Another key factor that causes many people to hesitate is cost. Currently, the price of transparent screens is still at a relatively high level. Taking a transparent OLED screen with a size of about 55 inches as an example, its market price usually fluctuates in the range of tens of thousands to hundreds of thousands. Compared with conventional TVs of the same size, the price is several times more expensive. Moreover, transparent screens are relatively fragile, and transportation and installation processes require professional operations. Once the screen has bad pixels or leaks, the maintenance cost is also high.
But if the scene you use is a long-term display and can promote the conversion of customer traffic, such as high-end brand stores, art exhibitions, technology exhibition halls, etc., then such an investment is actually quite cost-effective. Take a friend I know as an example. He uses a transparent screen to create a menu wall in his restaurant. Customers only need to swipe their fingers to complete the ordering operation. It has a strong sense of technology and customers are very willing to take photos and send them to their friends. This is undoubtedly equivalent to automatically having a communication effect.
However, if the situation you are facing is a short-term event, or the budget is relatively limited, then renting a transparent screen can be considered. Currently, many exhibition companies provide transparent screen rental services. The rental fee is calculated based on the number of days, which is more cost-effective than purchasing.
Therefore, the transparent screen is not a device for home viewing. It is more like a space prop that can create an atmosphere and enhance the brand style. Only by choosing the right scene and adopting the right method can it exert its real value. Otherwise, it is very likely that you will just spend money in vain to purchase a luminous glass cabinet.
