Screens with extremely excellent transparency, when heard, will give people a feeling of high-end qualities. The first reaction of many people after hearing it is that it is something that can only be seen in science fiction movies. In fact, it has now actually entered real life. It can be found in the windows of shopping malls, exhibition halls, and even some high-end retail stores. In short, A transparent screen is a device with a display function. It can not only display the picture clearly, but also allow people to see the items behind the screen. It does not simply stuff the picture into the glass, but adds luminescent display technology to the transparent basic material to achieve the effect of harmonious coexistence between the picture and the background.
Is a transparent screen worth buying?
Many people ask me this question, and the answer depends on the specific usage scenario. If you want to install one in your living room, you must first understand your needs. The brightness of a transparent screen is generally not as bright as that of an ordinary TV. Because the light transmittance must be taken into account, the picture will be thinner in a strong light environment.
However, if you use it in a shop window or put it in a showroom to attract attention, then its value will be great. It can play dynamic advertisements when displaying products, and customers can watch videos when viewing products. This is a special experience that ordinary screens cannot provide.
Transparent screen technology has been in a rapid iteration process. Early products launched had problems such as obvious graininess and dull colors. However, it has now been significantly improved. OLED transparent screens and LED transparent screens have become the current mainstream types. Among them, OLED transparent screens are suitable for close viewing, and the images they present are exquisite; LED transparent screens are more suitable for large-area installation scenarios, such as building facades, which are their typical application places. In terms of price, transparent screens are much more expensive than ordinary screens of the same size. However, if it can bring a higher conversion rate or improve the brand tone, then the investment is worth it, and the account is quite cost-effective.
What is the difference between a transparent screen and an ordinary screen?
The biggest difference is reflected in the aspect of light transmission. An ordinary screen has a black back panel behind it, which blocks all light, leaving no possibility of light transmission. The other type of transparent screen has an empty state behind it. With the transparent screen, you can directly see the wall or products behind it. This feature immediately brings about a real problem, that is, the background cannot be cluttered. If there are all kinds of clutter behind the transparent screen, then no matter how beautiful the screen design is, it will be in vain and will not be able to show the desired effect. Therefore, when installing a transparent screen, be sure to carefully design the scene behind it. This scene must either be clean and orderly and give people a refreshing and crisp feeling, or it must be an item with display value in itself and can create a good display atmosphere together with the transparent screen.
The difference also lies in the viewing distance. Even if the ordinary screen is farther away, you can still see things clearly. With a transparent screen, due to the need to take into account both transparency and brightness, the picture will appear less solid when viewing things from a distance. The best viewing distance is usually between two meters and five meters. If the distance is too close, the pixels can be seen, and if the distance is too far, the picture will fade. If you plan to use it for long-distance advertising, it is recommended to choose a high-brightness LED transparent screen, but the price will be relatively expensive.
In addition, the installation method of transparent screens is different from ordinary screens. It generally needs to be fixed with a bracket or frame, and cannot be directly hung on the wall. The reason is that space must be reserved behind it for light transmission, and some products even require customized frames, which will increase the cost. However, its advantage is that it can blend into the surrounding environment and is not as obtrusive as ordinary screens.
Transparent screens are not a product suitable for everyone, but if you are looking for something different, or if you need to display information and objects at the same time in a limited space, it is really a good choice. In the future, as technology matures and prices decrease, transparent screens may become as popular as TVs today. By then, the way we watch screens will probably be completely different.
