In recent years, transparent screens have been extremely popular and can be easily seen in shopping mall windows, exhibition halls, science and technology museums and other places. To be honest, many people thought it was very cool when they saw it for the first time. However, when it was time to spend money to buy it, I couldn't help but start to have doubts in my heart. Does this thing have any practical use? Is it expensive?
Today, I will start from the perspective of practical application, conduct an in-depth analysis of the issues that everyone is particularly concerned about, and explain them clearly in detail.
Will the display effect of the transparent screen be poor?
Many people are worried that transparent screens cannot take into account both light transmission and display effects at the same time. Such concerns are indeed reasonable. The essence of transparent screens is to add display functions on transparent glass. From a technical point of view, they are mainly divided into two categories: OLED transparent screens and LED transparent screens. Among them, OLED transparent screens have the characteristics of high contrast and bright colors, but it is difficult to make them large in size and the price is relatively high; LED transparent screens can be made very large and have relatively high transmittance, but they will appear grainy when viewed at close range.
In actual use, the display effect displayed by the transparent screen is much better than imagined. For example, when applied to shopping mall windows, when people stand about one or two meters away from it to watch, the effect created when the picture is superimposed on the actual object is full of a sense of technology, giving people a unique and novel visual experience. However, when using a transparent screen, you need to be extra careful and pay attention to the specific conditions of the surrounding ambient light. If the screen is directly facing strong light or the backlight is too bright, the screen will appear significantly white, which will affect the viewing experience. Therefore, the installation location of the transparent screen is extremely critical, and you should try to choose a place where the light can be effectively controlled.
In terms of personal suggestions, if you plan to carry out brand display activities or display work in high-end retail stores, the excellent display effect of the transparent screen can definitely add many highlights and unique charm to the display; however, if you are in an outdoor environment with strong light, you may also need to equip it with corresponding shading measures. This can ensure that the transparent screen can show the best display effect and prevent the degradation of picture quality due to interference from strong light, so as to further more effectively meet the needs of the display. Achieve expected display goals.
In addition, the transparent screen is not completely transparent. Usually the transmittance is in the range of 70% to 85%. There is no problem when viewing it from a distance. However, when viewing it up close, you can still detect a layer of "fog" on the screen. This is not a quality issue, but a physical limitation. You need to be mentally prepared before purchasing.
What are the practical application scenarios of transparent screens?
In commercial display, the most mature application scenario of transparent screens, there are typical examples such as clothing store windows, jewelry counters and car showrooms. Dynamic advertisements are placed directly on the glass. This approach does not affect the viewing of the products behind, but also successfully attracts the attention of others. I once saw a watch store that placed watches in its glass cabinets and repeatedly played detailed animations of the watches on the transparent screen. Whenever a customer passed by, They will stop involuntarily and take a second look.
One popular scene is science and technology exhibition halls and museums. Transparent screens can be made into interactive showcases. The screen is used to display cultural relics. The audience can also see the actual objects through the screen. The experience is extremely immersive. Some companies use transparent screens as glass partitions for conference rooms. They are transparent during normal times and display PPT during meetings. They have dual uses and are quite futuristic.
However, at present, transparent screens are not suitable for home users. They are expensive, complicated to install, and content production requires special design. It is difficult for ordinary families to realize their due value after purchasing them. Unless you are engaged in smart home display work or purely pursuing a sense of technology, it is not recommended for individual users to blindly buy them. For businesses, transparent screens are more like a marketing tool. Whether it can pay back depends on how you use it.
